Your social media page cannot replace your website. While your Facebook page can be indexed like a website, it is not an acceptable substitute.
Social media can’t be successful if it’s your only marketing platform.
It can’t hide your customer service complaints. Use social media to respond to and remedy complaints – but you can’t to delete or remove them.
It can’t make your company “hip”. Facebook was the it thing six years ago. You’ve already missed the trendy train.
It can’t make you a viral star overnight. Even BeenerKeeKee didn’t become an internet sensation immediately.
It can’t disappear anytime soon. My rule of thumb for relationships is, “if he makes it past the 3 month mark, he might stick around for a while.” Social media and I are celebrating our 3 year anniversary. I am confident that it’s here to stay.
Social media sites cannot morph into one super site. There’s Twitter, Facebook, LinkedIn, Google+, and others. Each site contributes something else to the small business owner.
Social media usage doesn’t guarantee fans and followers. Incentive is needed.
It can’t help your business unless you give it time to work.
Social media can’t be neglected. It is a daily responsibility if you want it to work.
After a substantially successful social media campaign last year, these sharks have come back with more plans for YouTube, Facebook, Twitter, GetGlue and more.
Tweeting every few hours and focusing on the use of mentions (i.e. @mainstreethost), these sharks are maximizing their Twitter potential by conacting individuals who have an interest in Discovery or Shark Week itself.
Thanks to the promotion of the hashtag #SharkWeek, the marketing sharks can find any tweets about their event and respond to them.
Perhaps the most productive tactic is their use of UGC, also known as User Generated Content. With the incentive of a chance to be featured on Discovery’s website, visitors are encouraged to send in videos, photos, and live tweets.
I, too, plan to participate in these fishy shenanigans. But of course, I live every week like it’s Shark Week.
*I don’t know, I really like imagining a geek chic shark sending tweets from his iPad.
Lately I’ve been posting about more advanced social media techniques and programs, so let’s take a step back and go back to the beginning. Billy Madison yourselves, if you will.
*fade out chimes*
We begin with the days of Miss Lippy. Here, as Billy Madison, you learn the basics about school social media marketing.
While other children are at recess, you stay in and focus on creating a Facebook and Twitter account. You complete the fundamentals - setting up a social media marketing strategy, hiring a successful company to do the SEO, and banging erasers together.
Once everything is in place, you move on.. to Ms. Veronica Vaughn.
Third grade can be a bitch. So can social media.
Don’t expect this component of social media marketing to be as easy as the last. There’s no naptime in third grade social media.
Much like those wretched multiplication tables, you will need to put some time into your accounts. Post frequently about relevent or interesting topics related to your buisness. Do not neglect fans and followers. Interact with them; start conversations and answer questions.
If you keep up with it, you will see a significant ROI from your social marketing campaign. And perhaps—one day—you’ll be a social media marketing graduate like Billy and me.
I spent some time today with the web-based program Gliffy, which allows users to create and share diagrams online. While many of us have software available for this purpose, I myself take on the viewpoint “the less clutter on my hard drive, the better.” (then again, my computer is currently taped together..)
I threw together this ditty about my life using Gliffy.
Granted, the above diagram is nothing impressive. But the Venn Diagram program on Gliffy allowed me to create it in only 2 minutes. (to learn more about activities that can be completed in 2 minutes, contact my boyfriend.)
As you can see, Gliffy offers more sophisticated icons, symbols, and possibilities as well.
Here are some features and things to know about Google+.
When you add someone to a circle, he or she will get a notification. However, this notification will NOT say which circle he or she was added to. (thus far, my ‘broadback’ circle is empty. ladies..)
When new comments are made to a post or thread, that conversation moves back to the top of your news stream. This process is called “Bumping”. This idea was also used in Google Buzz, as well as being present in the Google failure FriendFeed.
Hangouts are boss. Basically a multi-user video chat, Hangouts allow up to 10 people to hang at once. To start a Hangout, click ‘welcome’ on your stream page. You will be prompted to start a hangout and invite individuals or entire circles.
If you use the Google+ Android app, the photos you upload to your phone will automatically upload to Google+. Super cool, but super dangerous. I encourage you all to cancel this feature before someone Anthony Weiners my stream.
Google+ is taking off! 2.2 million people have joined Google+ in the past 33-35 hours (almost the amount of time I wasted playing with Google+).
My personal Google+ news “Stream” has exploded with posts from new users, excited to be a part of Google’s revived social media attempt. After all, Generation Y has been using Facebook on the reg for over 6 years now. Why not welcome something fresh?
Over the holiday weekend, my beloved brother unleashed his untouchable opinion about how blog writers and Facebook addicts are obsessed with themselves. It is for this reason, he said, that they continue to share their meaningless lives with their faux friends online.
If you ‘Facebook’, tweet, or write a blog for your business, please ignore my darling brother’s views. Online marketing through Facebook, Twitter, and blogs is necessary for a 2011 business.
Also, we should continue to use social media because— how could the world get by without our insightful and life-changing posts?
Let’s say you have a business site called ‘Elderly Zombies’ where you sell soft toys to senior citizen children (you know, like benjamin button).
You have to ask yourself, “Which of the above marketing methods would be beneficial for my site?” The answer is likely all of them.
Take a look through the options—infographics, SEO, blogging, forums.. each of these methods is something you should already be taking advantage of. As for the more in-depth methods like online video and podcasting, you would be surprised how simple they really are. You don’t have to be an internet marketing mastermind to utilize these channels.
The most important part is that each of these methods offers free traffic. Everybody loves free stuff. (see,even bees. bees love free stuff too.)
So before you bore me with your excuses about not having time for—or proper knowledge about—online marketing, think about the Elderly Zombies site: there are old young out there who need their Elderly Zombie supplies. And you’re too busy to give them what they need? That is like saying you don’t have time to get more online traffic or make more Elderly Zombie sales.