Guest Post: Social Media Takeaways from #ProSEO Conference, Boston 2011
On May 16th & 17th, Distilled, with help from SEOmoz and a few other companies, put together an SEO conference to remember. Of the SEO and marketing experts, @matclayton of mixcloud gave one of the top presentations of the conference. Mat spoke about social media and how and why it is effective.
Some of the key points Mat touched on included Facebooktools, tips, and other useful Facebook insight. One of the tools he mentioned was a URL Linter via Facebook Developers. Basically, the tool will debug your site and give helpful feedback about your page markup.
Mat also spoke about something that is new to me – News Feed Optimization (NFO) for Facebook. Some NFO tips he gave were to create engaging content and encourage likes / sharing / comments within your Facebook posts. This increases affinity between users (friend dialog).
Mat also discussed FB.getLoginStatus, which will tell you if users are logged in and connected to your website. According to Mat, the implementation of FB.getLoginStatus on mixcloud dropped the bounce rate by 50%, increased signups by 80%, and increased average time on site by more than 15 minutes.
More key points (I won’t get in depth):
· Don’t use the ‘article’ tag types with Facebook graph tags (restricts your reach)
· The more people consume, the more they distribute
· Scale up your topic pages using Facebook ‘likes’ and using API to distribute content
But in all seriousness, Tap11 is quite useful for businesses. It offers a lot more than just statistics for tweets. The site allows you to link up all of your social networking sites and blast identical posts to each in one click. Users can also pre-write posts and schedule them to be sent at an exact minute in the future (note: my birthday is January 1st). Statistics dashboards on Tap11 are in real time, which is a step up of from even Google’s Analytics program.
More to come about Tap11 as research continues. If you need me before then, I’ll be in the library studying.
“Tap11 is the real-time business intelligence platform for companies to monitor, engage, and measure the impact of their social media campaigns on Twitter and Facebook (more networks coming soon). Monitoring over 90 million tweets/day, Tap11 provides your business with the most comprehensive Twitter buzz coverage. Twitter recently selected Tap11 as a top 6 app at Chirp, where the judging panel viewed Tap11 as the “Omniture of the real-time web.” Over 500 major brands and marketing firms use Tap11, which was built by a Webby-winning team and is backed by top-tier VCs.”
I recently requested a free trial with Tap11. The company is currently “in private trials” with other “leading companies”.
Will I get chosen?? (high school gym class flashback)
Introducing QuickerFeet — a new app for the iPhone/Android market. The app allows mobile users to receive real–time updates on specials and promotions in their area. Known as “quickies” (groan), these deals can be sent out by business whenever they need to clear their shelves.
I recently wrote about an eerily similar service provided by Engage.ly. You know what that means.
Though their site has only TWO pages (two?) I think QuickerFeet is going to rival Engage.ly. Their site is trendier (Though the theme makes no sense. The characters on the site are straight off the Mayberry time travel bus while the background music is techno.) and thus far they seem to be drawing more press.
Currently, Engage.ly only works with Twitter, while QuickerFeet has developed its own app. However, should Engage.ly take off, the company plans to expand to other social media.
My new favorite thing: Pilot Handwriting. Recently, I Stumbled Upon this totally boss site. The application allows you to turn your own handwriting into a digital font.
Simply write out the letters of the alphabet, take a photo of the block of letters with your smartphone, and upload it to PilotHandwriting.com. The site recognizes and records each letter.
How does this apply to social media marketing? Brandinggg.
If you own a business, your business is an extension of yourself – from the answering machine message to the way your store smells. Every aspect of your business is a reflection of you. So, why not brand your business with your own handwriting? (*cough, cat scratch*)